Project Insight
Rizz Fest was an event my friends and I organized to celebrate the grand opening of Rizz Pies, a new restaurant in San Marcos. While I initially designed flyers for the event, this project focuses on the branding system developed afterward. The event featured free promotional food, market vendors, and live DJs, creating a lively and engaging atmosphere.
For the branding, I drew inspiration from the playful and distinctive name "Rizz," a humorous term popularized online. Bright, cheerful colors and whimsical design elements were used to reflect the lighthearted and fun spirit of the event, ensuring the brand felt as unique and memorable as its name.
