Project Insight

Grizzly Finds is a locally based, curated vintage clothing resale business run by Texas State students Jacob Diaz and Elise Bostain. Their journey of sourcing unique, high-quality vintage clothing is a blend of luck, instinct, and perseverance—a true scavenger's art. Inspired by the unpredictable yet rewarding process of thrifting, I sought to capture this spirit in their rebrand. My approach emphasized the idea of piecing together multiple elements to create something cohesive and meaningful, mirroring the nature of their work. To achieve this, I incorporated a diverse range of textures, patterns, and shapes throughout the branding system. These design choices pay homage to the eclectic and resourceful act of thrifting, while also reflecting the authenticity and individuality that Grizzly Finds stands for.